SalesGadget is becoming Switchback Marketing. Same team, same services, same pricing.Learn about the change
Switchback Marketing

Roofing marketing agency · Formerly SalesGadgetMarketing ThatGets You ToThe Top.

Switchback Marketing helps roofing companies get found, answer every lead and follow through on every job. Strategy first, technology where it helps, and data to choose the next move.

Find Your Route See the route
A switchback trail winding up a mountain to a summit flag
180+Roofing and home service clients
20,000+Leads generated for our clients
$150M+In client revenue our marketing contributed to
Climbing since 2018About 80% of our clients are roofers
Start the climb
Two routes up the same mountain: a straight line up the steepest face, and a switchback trail TRAILHEAD
Switchback 01 · Read the terrain

The steepest path is not always the smartest.

A switchback is a trail that zigzags up a steep slope. You still climb the whole mountain, on a grade you can keep up. That's how we think about marketing a roofing company.

Straight up

Boost a post. Buy a batch of leads. Switch agencies. Start over. Lots of effort, and you never see which step moved you.

The switchback

Know where you want to go. Read the conditions in your market. Choose the next move on purpose, measure it, then take the next turn.

Switchbacks 02 to 04 · The route

Every lead walks the same trail. We build all of it.

Most marketing stops at the click. Roofing jobs are won or lost in what happens next: the call that gets answered, the estimate that gets booked, the review that brings in the neighbor.

How we generate exclusive roofing leads

Switchback 05 · New terrain New

Homeowners are asking AI who to call. Is your name in the answer?

ChatGPT, Gemini, Claude, Perplexity and Google's AI Mode each answer differently, and they lean on different sources. Our AI Search Visibility service measures where you show up, fixes what these engines read about you and reports on it every month.

Explore AI Search Visibility
Who's the best roofing company near me for a full roof replacement?
ChatGPT answer
  1. Ridgeline Roofing & ExteriorsHundreds of recent reviews mention clean job sites
  2. Keystone Roof Co.Detailed replacement page with warranty terms
  3. Harbor State RoofingBBB profile and financing information
Leaned on: company websites, BBB profiles, state licensing pages
Your company: not mentioned in this answer.

Illustration with made-up company names. Tap an assistant to compare. Real answers change from run to run, so we measure with repeated runs.

22.2% vs 3.4%

How often ChatGPT named businesses with 1,000+ Google reviews versus those with fewer than 25, in a 2026 test across 39 trades.

Vendor study by 8ight.AI, reported by PPC Land
28%

Share of the businesses named by ChatGPT or Claude that both assistants named. Each engine needs its own check.

Same study
No shortcuts

Google says its AI features need no special markup or files. They rest on the same signals as regular search, so the fundamentals matter most.

Google Search Central
The gear

Services built for roofing companies.

Use one piece or the whole kit. Every service connects to the same CRM and the same reporting, so you can see what each one does.

Facebook and Instagram ads

Video-led Facebook and Instagram campaigns built from your own job sites.

Explore

Local Services Ads and Google Ads

Pay-per-lead listings at the top of many local searches, plus search ads for roofing keywords.

Explore

Local SEO and Google Business Profile

Show up in the map pack with a strong profile, steady reviews and pages worth ranking.

Explore

AI Search Visibility New

Find out whether ChatGPT, Gemini and Google's AI Mode name you, then improve it.

Explore

Roofing websites

Fast, mobile-first sites written to answer homeowners and turn visits into estimates.

Explore

Speed-to-lead AI and automation

Missed-call text back, chat, CRM and an AI that answers new leads and books them.

Explore

Reviews and reputation

Review requests after every job and one place to see and answer every review.

Explore

Neighborhood Takeover direct mail

Mail and local signage that put your name in front of the streets around your jobs.

Explore
Three routes up

Pick where you start. Climb from there.

Our packages stack. Each one includes the full lead-capture toolkit, so you can answer leads fast whichever route you take.

Ignite

Get found locally and stop missing leads.

  • Local SEO software and Google Business Profile optimization
  • Google Local Services Ads setup and optimization
  • Lead management CRM, call tracking and missed-call text back
  • Website chat, Review Boost and reactivation campaigns

Pricing shared on your strategy call

Scale

Add paid growth across Meta and Google.

  • Everything in Ignite
  • Custom Meta ads with up to 5 new video edits a month
  • Google Ads (PPC) creation and management
  • 2 custom AI videos and Neighborhood Takeover direct mail
  • Bi-weekly check-in calls

Pricing shared on your strategy call

Dominate

The full climb: content, SEO and AI follow-up.

  • Everything in Ignite, plus Meta ads with up to 10 video edits a month
  • Speed-to-lead SMS and voice AI for every new lead
  • 5 location or service pages and 4 blog posts a month
  • Technical SEO, citations and backlinks
  • Weekly check-in calls and billboard or digital signage ads

Pricing shared on your strategy call

Compare packages line by line
Find Your Route

Three questions. One suggested starting point.

Tell us where the climb is steepest. We'll suggest a package and the first three moves. Then we'll talk it through with you.

01What's the steepest part of the climb right now?
02Where do most of your jobs come from today?
03Roughly what's your annual revenue?
Your suggested route

Answer the three questions

Your starting package and first three moves appear here. It takes about ten seconds.

Cliff, the Switchback Marketing mountain goat, in an orange jacket and hiking boots, holding a trail map and pointing the way
Meet your guide

Say hello to Cliff.

Every mountain brand needs a little personality. Cliff is our mountain goat. He keeps the destination in sight and pays attention to the next step. The work stays focused on strategy. Cliff keeps it fun.

Cliff's next step1 / 5
Before adding another campaign, check what happens when a new inquiry arrives. Is there a clear owner?
Switchback Marketing badge: Cliff the mountain goat on a rocky ledge above a winding trail
Why Switchback

“I wanted a brand that felt more fitting. Switchback trails make a steep climb more manageable. You're still climbing. You're just taking a smarter path to get there.”

Aaron Thomas, founder
Same teamThe people you already work with
Same servicesEverything you rely on today
Same pricingNo change with the new name
Read the story
Straight answers

Questions roofers ask us.

What does Switchback Marketing do?

Switchback Marketing is a roofing marketing agency. We run Meta and Google ads, local SEO and Google Business Profile, AI search visibility, websites, and the follow-up systems (CRM, missed-call text back and speed-to-lead AI) that turn leads into booked appointments.

Who do you work with?

Since 2018 we've worked with 180+ roofing and home service companies, and about 80% of our clients are roofers. We work best with established roofing companies that already have a team in place and want a steadier flow of booked appointments.

What results have you delivered?

We've generated 20,000+ leads for our clients, and our marketing has contributed to more than $150 million in client revenue. Every market is different, so we set goals with you and report against them every month.

Is Switchback Marketing the same company as SalesGadget?

Yes. SalesGadget is becoming Switchback Marketing. Our team, services and pricing are staying the same.

Do you guarantee rankings or leads?

No. Nobody controls Google's rankings or what an AI assistant says. We start with your goals, agree on a realistic plan and show you the numbers every month.

What is AI search visibility?

AI search visibility is how often AI assistants such as ChatGPT, Gemini, Claude, Perplexity and Google's AI Mode name your company when people ask for a roofer. We measure it with repeated test questions and work to improve what those engines read about you.

How do you report results?

You see leads, appointments, cost per lead and cost per appointment by source, with check-in calls to decide the next move: bi-weekly on Scale and weekly on Dominate.

Where are you based?

Our basecamp is in Dover, Pennsylvania. We work with roofing companies across the United States.

How do I get started?

Use Find Your Route to tell us about your company. We'll look at your market and current marketing, then walk you through a suggested plan on a strategy call.

The summit

Find Your Route.

Tell us where your business is and where you want it to go. We'll study your market, then map a realistic plan with you.

Find Your Route
(717) 744-9633hello@switchbackmarketing.aiDover, PA