Roofing website design
We design and build fast, mobile-first websites for roofing companies, written to answer homeowners' questions and turn visits into calls and estimate requests. Every site connects to your CRM, tracks calls and forms, and is built so search engines and AI assistants can read it.
Updated November 10, 2026
A site that works as hard as your crew.
Built on modern static hosting for speed and security, written from your real services, areas, warranties and photos.
- Strategy and sitemapPages for each service and each real service area, planned before anything is written.
- Copy from real factsYour process, warranties, materials and photos. Anything we don't know, we ask you.
- On-brand designBuilt around your logo, colors and the way homeowners scan on a phone.
- Speed and accessibilityBuilt to Google's Core Web Vitals targets and checked for accessibility.
- Search and AI readyStructured data, clean headings, a sitemap and open access for search and AI crawlers.
- ConnectedForms, chat and call tracking wired into your CRM.
Fast on a phone, in a truck, after a storm.
We build to Google's "good" Core Web Vitals thresholds, measured on real visits.
Thresholds at the 75th percentile of page loads. Source: web.dev, Core Web Vitals.
The route, step by step.
Discovery
Your services, areas, proof, competitors and goals, gathered in one brief.
Sitemap and copy
You approve the page list and the copy before design starts.
Design and build
Built on a private preview link you can click through.
Quality check
Speed, mobile layouts, accessibility, forms and tracking all tested.
Launch
Domain, security certificate, redirects from your old pages and search console set up.
The numbers on your report.
Straight answers.
What should a roofing website have?
Clear service pages, the areas you serve, proof such as photos, reviews and certifications, click-to-call, a short estimate form, financing details if you offer them, and fast loading on a phone.
Do you build on WordPress?
New sites are built as fast static websites rather than WordPress. If you're on WordPress today, Dominate includes technical SEO updates for it, and we can plan a move when it makes sense.
Will my site connect to my CRM?
Yes. Forms, chat and calls feed your lead management CRM, with tracking so you can see which source each lead came from.
What happens to my old pages and rankings?
When we replace a site, we map old pages to new ones and set permanent redirects so visitors and search engines land in the right place.
Can AI assistants read my website?
They can when the important content is in the page itself rather than loaded by scripts, the site loads quickly and AI search crawlers aren't blocked. We check all three on every site we build.
Ready to find your route?
Tell us where you are and where you want to go. We'll look at your market and talk through a realistic plan.